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I dont need to tell you that a lot has happened over the last twelve months.
But the question was: To what extent?
Lets break the reports podcast-specific findings out.
The report also found that the American podcast audience has deepened their engagement with the medium more generally.
The specific finding on that front: Weekly U.S. podcast listeners averaged 5.1 podcast shows in the last week.
The platform leads in all the important measures, with Pandora consistently coming in second place.
Audiobook listening seems to be flattening back out.
Some interesting findings within the context of in-car media consumption.
Finally, shout-out to the new survey questions on Twitch live streaming in there.
I know Ive been watching a hell of a lot more random streams since the pandemic began.
That piece dropped last Wednesday.
The Ringer Union alsosecured its own first contracta day later.
Parcast, the third content division within Spotify thats formed a union, is still in the bargaining process.
The deal will value Podcorn at $22.5 million.
CAA is promoting Josh Lindgren as the head of its podcast department.
From TechCrunch: Apple discontinues original HomePod, will focus on mini.
(As far as I can tell, its still a Luminary exclusive.)
In the beginning, Prologue positioned5-4as a fairly straightforward weekly podcast that would be supported by advertising.
5-4went on to attract a solid following.
(Westwood One, by the way, declined to comment when I followed up for more details.)
This struck Neyfakh and the Prologue team as incongruous with the opportunity that5-4was exhibiting.
Surely thats an indicator of something.
Patreon is already home to many other lefty podcasts, said Neyfakh.
They also went in with fairly conversative expectations.
The payoff turned out to be near instantaneous.
In any case, its not like advertising is off the table completely.
In tomorrowsServant of Pod…Sarah Marshall ofYoure Wrong AboutandWhy Are Dads?is on the show this week.
Share, leave a review, so on.
Taking a walk around the block?
Did this radical shift end up resulting in more of what these folks might consider intentional listening?
I think appreciating poetry requires really careful attention to detail, he says.
Take, for example, the podcastRadio Drama Revival.
The vibe that I imagine in my brain is Alan Cumming when hes hostingMASTERPIECE Mystery!
Thats at least what she hopes.
Neither, it turns out, can Stermer.
When I asked him about his listening habits, he paused, then replied Thats really embarrassing.
Jennifer Mills, a producer forEverything is AliveandWait Wait… Dont Tell Me!, described a similar contradiction.
But thats not all.
So maybe if everyone can get into a sensory deprivation chamber…
However people are listening to podcasts right now is exactly how they should be listening to them.
This had the effect of obscuring the dialogue, which the listener had to consciously listen for and digest.
Notably, non-native Spanish speakers make up 20 to 25% ofRadio Ambulantes U.S.-based audience.
Then, listening in his downtime gave him added insight for how to improve.
He imagines that shows are probably played aloud, perhaps from a phone balanced near the kitchen sink.
Pandemic or not, he says, theyre listening in non-ideal environments.
In his four years withRadio Ambulante, Lopez Azpiri has fine-tuned his curation of the shows sound.
Part of it ensures the content is clear.
The other part, building on many years as a musician, ensures the content is compelling.
Listen to the content really, really quietly, he says.
If it doesnt engage with you, and you dont find it emotional and exciting, theres a problem.
Radio Ambulantehas to be comprehensible, but that isnt the only reason it exists.
Lopez Azpiri says that messages fromRadio Ambulantelisteners still come in, but they sound different now.
