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News, broadly…
Oprah has launched a book club podcast thats exclusive to the Apple Podcast platform.
HeresThe Hollywood Reporteron the matter.
Art19, the podcast hosting technology platform, will no longer just be a technology platform.
New corporate launch slates fromSony Music EntertainmentandViacomCBSwere announced at the IAB Podcast Upfronts last week.
(Not to be mistaken with Slates excellentDecoderRing.)
Meanwhile, Kara Swishers upcoming New YorkTimesOpinion Audio podcast,Sway,debuts next Monday.
To quickly plug myself: Kumanyika wasthe guest onServant of Podlast week.
Shout-out to the newly-formedRough Cut Collective.
Josie Huang was doing her job.
Anchors been having copycat issues.
Ashley Carmanover at The Vergehas the run-down on whats going on and what it means.
I suppose if youre building out a YouTube-style platform, you gotta brace yourself for YouTube-style chicanery.
This effort is starting off in a limited fashion.
(Interestingly enough, this would have been an unthinkable development even a few years ago.
Sign of the times, I suppose.)
A local-national podcast bundle like thisConsider Thiseffort is exactly how you would do that.
(We wrote about this sequence of eventsback in June.)
Obviously, were hoping to expand this to as much of the system as we can over time.
Theres still some technical hurdles we need to cross.
There will probably be some political hurdles as well.
This is traditionally how they derive power.
Some stations might be reticent to cede further power to NPR.
It makes too much sense.
That can be a scary thing.
Heresthe Hollywood Reporteron the hire.
Lets break that one down.
Whats the deal with New Audible?
(Youll find similar arguments from certain podcasting corners against Spotifys use of the term as well.)
The answer to the first question is straightforward: the theory hasnt really changed very much.
Shout-out to the latter.
The answer to the second question requires a little more drama.
The second is Spotify.
And this is without our involvement.
You know, this just happened by proxy of us being a platform.
So we started seeing it resonating really well into peoples lives.
If ever there was a genuine existential threat to Audible, its podcasting and Spotify put together.
That opening, by the way,is now closed.)
There are a couple of ways to think about this.
And even if youdosee it as why not?
Audibles return to podcast-style programming doesnt fundamentally change anything.
Rather, its an acknowledgment that a lot has changed.
(The show is now with Cadence13.)
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