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the article asks, displaying pictures of the sunny, glamorous couple.
Their marriage was fraying at the edges.
Despite Fairbanks Jr. being Hollywood royalty, he grew jealous as her fame began to outshine his.
Her on-and-off-again affair with Clark Gable didnt help things.
So the studio paid for a photo-op tour of Europe for the couple.
Unfortunately, it just hastened Crawfords decision to get a divorce.
This tactic was common to the studio system, when the images of stars were maintained in-house.
Taylor and Burton are the textbook example of modern celebrity.
Theirs was a relationship so scandalous, it earned the condemnation of the Vatican.
And we both feel so much better for it.
Thats how it should be … Theres a difference between fighting and being mean.
(In the case of his brief affair with Delon, Taylor garnered a sapphire ring.)
Most famously, Beyonce and Jay-Z have constructed their lives and images to seem untouchable.
For the last several years, Beyonce has chosen to primarily not do interviews.
All of these more modern couples have used the dynamics of their families to strengthen and leverage their brands.
The Facebook Live series has always hinged on the same appeal.
Its intimate, full of tears and surprising (yet still calculated) revelations.
Watching Smith and Pinkett-SmithsRed Table Talkepisode is a master class of relatability as brand management.
The language is rooted in the rhythms of self-help and accountability.
Their physicality is open.
There are moments that hint at something more complicated.
When Aug first came around, he was really sick, Smith notes.
The two go on to talk about how they broke up.
Pinkett-Smith goes on to discuss she got into a different entanglement with August.
Pinkett-Smiths language about healing someone and her own codependency is primed to seem emotionally raw and open.
It felt unusually real.
Celebrities have always made legible the complications surrounding modern conversations of parenting, desire, and partnership.
We project onto them our own goals and foibles.
By now, audiences have come to understand the rhythms of celebrity brand management.
