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This is not how things usually work in TV but there is a purpose behind the Peacocks protractedPlaylistpause.
Early evidence suggests NBCs strategy may be working.
Still, NBC says people who did watchZoeyon YouTube stuck around for eight minutes on average.
So the problem is, how do you get people to know the show exists?
The solution NBC execs came up with was to air or streamZoeyanywhere potential viewers might be.
(The show itself is an ad, Bader says.)
That digital success has even resulted in growth in linear ratings.
Its too early to say whether NBCsZoeypush will translate into long-term success for the show.
Our goal is to find shows that work in both.
Whatever the ultimate outcome is forZoey, expect more efforts like the one NBC is making on its behalf.
Were all looking at how we can be more innovative, Katz says.
Everybody is fighting for attention and eyeballs.
We are really proud of our shows, but want people to actually see them.
