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Of the approximately 36,000 seconds that make upThe Last Dance, these are undoubtedly the five silliest.
Im like,This guys supposed to be all about winning.
Now hes doing a movie with the Looney Tunes?Come on.
So, whydidMichael Jordan makeSpace Jam?
It was essentially a business decision.
By all accounts, the idea forSpace Jamcame from M.J.s agent, David Falk.
(See:Kazaam.)
Everything he did was integrated,Falk would say later.
There were other brand-building elements at play too.
Then there were the ancillary revenue streams: The merchandise sales alone brought inan additional $1.2 billion.
This was probably enough to make up for what was reportedly a grueling six weeks for Jordan.
Its hard to say he had fun, Falk told theTribune.
And the movie would pay off in other ways.
For years,Space Jamdirector Joe Pytka has taken credit for helping them find Grants replacement.
I said, Why havent you guys gone afterDennis Rodman?
