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You know theyre serious because the video is in black and white.
You know theyre serious because its a montage.
Our goal is to rally the white community, to provide education and encourage action.
Our mission is to ensure this takes place.
It is spearheaded by the production company behind the OWN seriesBlack Love.
Some have argued that turning black suffering into an ice-bucket-style social media challenge isdeeply unhelpful.
But hey,at least they didnt sing.
