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IP is the new prime time, one exec at WarnerMedia told the virtual crowd Wednesday morning.
I truly have no idea what that even means.
So what did we learn from this weeks announcements?
There will be more versions ofLaw & Order, NCIS, Americas Got Talent, andFBI.
There will be a whole lot less of networks even pretending to veer outside their established lanes.
Short-term, this is probably a smart strategy, since it limits viewer erosion.
Streaming is the future, but networks all have streaming platforms, too.
Nielsen even measures some of those platforms.
I hope they get their courage back.
The CW skipped upfront week this year, choosing instead to unveil its new lineup next week.)
Get your cop shows!).
Theyre being replaced by new editions ofFBIandNCIS,as well as a rebootedCSI.
But CBS isnt playing it safe with its prime-time schedule.
And networks shouldnt make scheduling decisions based on sentiment.
Most promising new trailer:Ghosts.
My response:Eh.
Peacock already has a great track record in comedy withSaved by the Bell(really!
Most promising new trailer: None, since NBC hasnt released any yet.Ordinary Joeseems intriguing, though.)
1 data pipe in adults 18 to 49.
Everything else about ABCs sked, however, suggests a online grid just going through the motions.
But I dont think thats a problem for Fox anymore.
Add in closer coordination with Fox-owned streamer Tubi, and it could be a good formula for success.
Most promising new trailer:The Big Leap.
On Monday, I wrote about several big questions I had about the newest megacorporation.
Hell be fine, of course, and no doubt much, much richer.
Kilars movie strategy has worked, despite the whining from Hollywoods old guard.
Moral of the story: Phone companies should stay out of the entertainment business.
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Speaking of HBO Max, the streamer also revealed the details of its long-expected ad-supported tier.
(More detailshere.)
But I dont know that it will spur a ton of new signups.
Max may have more, but many consumers wont see it that way.
Or maybe even offer it for free with certain bundles?
They never miss a chance to make a few more dimes.
