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People who like our music maybe dont listen to podcasts, or havent listened to a fictional podcast before.
But on a mainstream level, the approach still feels relatively niche.
1, which co-produced21 Days With mxmtoonwith Spotify, tells me.
But then there was no story; it was all just workaday stuff.
We had to find stakes.
It took a while to figure that out.
For mxmtoon, those stakes ultimately reached beyond the recording studio and became much more personal.
Several interviews from her family and management team are also scattered throughout to help support the narrative.
Logistically, video series come with vastly different liberties, and challenges, than audio-based ones.
The narrative in and of itself needs to be perfect.
Then we can have one conversation and one global message that takes a holistic perspective on mxmtoon.
That cant be beat.
Who exactly is the audience for these kinds of podcasts?
The answer isnt yet clear.
For21Days, there are some early signs that the podcast is helping out with mxmtoons audience expansion.
But the demand and the resources at least from bigger companies fighting for market share are certainly there.
