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The last time this happened, it was to addressclimate change.
To announce Googles Year in Search video.
Some may see this heavy-handed product placement as crass.
And, yeah, I guess it is.
But its also commonplace.
Have you heard even onepodcast?
The spon is unending.
Its also nothing new.
Its slightly cringe to see Stephen Colbert uncritically regurgitate Googles talking points, but it beatsFred Flintstone smoking Winstons.
Wait, no, that rules.
Google wasnt the only brand to get some special consideration this week in late night.
Stephen Colberts Google Intro
Joyless.
Youre getting free money and have to write less wheres the downside, Colbert?
Whats more, I dont care for the manufactured consent of his audience.
Do they want more show, if that show is just an ad?
Well never know, because yall wont let them speak.
6.The Daily ShowDoes Google Too
See, this gave us a Vin Diesel impression.
It also felt like Trevor Noah tweaked the notion that 2021 was important in any way.
Guillermo Uses Groupon
Jimmy Kimmel Live!tends to throw all its spon-con to Guillermo.
The dog hasnoidea whats going on.
James Cordens Google Poem
ForThe Late Late Shows obligatory Google moment, Corden used his recurring breakdown format.
It made the spon feel less alien to the show than most.
Of course, whether you think thats a good thing probably depends on whether you readAdbustersback in the day.
Stephen Colberts DoorDash Haul
Colberts feeble entry for Google is thrown in sharp contrast to his work for DoorDash.
Also, Im not going to be able to stop thinking about drinking whiskey out of a pumpkin-shaped tureen.
It also was, as Brian Cox said ofSeth Meyerss Kendall Roy impression, incredibly brief.
Jimmy Fallon Says What the Frunk?
This was good, you guys.
Did any of the other spon-con moments have such an easy-to-accomplish plea to the audience for engagement?
However, a truck with a trunk in the front is a sin.
