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Worried about how to beat the increasingly high cost of streaming?
The savings can be substantial particularly if youre willing to make a long-term commitment.
Hulu, however, didnt offer the deep discount for its ad-free plan.
Just-launchedDiscovery+ has trimmed prices for two of its ad-free plans by 30 percent, at least through Sunday.
It follows a September promotion that let customers lock in savings for a full year.
(HBO Max is still being offered for free to many AT&T wireless and phone customers.)
That is no accident.
Theyre trying to lock people for avoid churn, Greenfield says.
A couple clicks, and youre good to go.
(That last point is key right now, given the pandemics continuing effect on the production pipeline.)
Bundles are also a great way for companies to maximize the value of smaller platforms.
Theyre all quality platforms, but separately, they have limited appeal.
ViacomCBS has also been testing out a bundle of sorts.
Will All This Actually Work?
People arent going to stay on if theyre not engaged.
Well get the news after the stock market closes this afternoon.
The Baby Shark channel is one of 13 virtual channels joining Rokus live lineup as of today.
Hallmark Movies & More aggregates content from the Hallmark Channel library.
BloombergQuicktake serves up news for millennial audiences (see also: Cheddar).
CineVault Westerns will feature oaters from the Sony library, while Cine Romantico will play Spanish-language romance movies.
The race to turn AVOD into the new broadcast TV is on.
