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There are a number of reasons for this.
Now, you’ve got the option to attack this historical assumption from a few directions.
This case begins with a tenuous but nevertheless significant data point.
(We ran an experimentto illustrate such a bot campaign a few years ago.)
An even smaller number has been charting effectively since the start of the Trump presidency.
Over the past few months, its averaged placements around the 4-7 spot.
(Though, my understanding is that the latter is also controversial in some circles.)
But they do give us a decent shot at some understanding of reach.
Somewhere in that spread isThe Dan Bongino ShowandThe Mark Levin Show.
Lets now turn to the explanatory question: how did these right-wing shows break through the podcast ecosystem?
Firstly, these shows work with insane volume.
They often publish new episodes every weekday, occasionally on the weekends, and they rarely miss beat.
Its an aggressive flood the zone approach, where gains from each individual piece directly pipes into supporting another.
The response was a minor dodge.
We have a very, very strong policy on content, came the reply.
We feel strongly that we have the ability to uphold the truth.
Ultimately, this feels like an expression of the inevitable endgame for all emergent technologies.
Those shows will also be privy to being promoted on iHeartMedias unsold inventory.
This Cloud10 partnership is the latest addition to iHeartMedias recent flurry of dealmaking activities in the podcast space.
Well see what that shakes out to be.
Shapiro left both teams whenhe joined the Apple Podcasts teamas the Head of Creative Partnerships in September.
In tomorrowsServant of Pod…Lauren Shippen is on the show this week.
Share, leave a review, so on.
Who Are Audiograms For?
The idea of making a longer piece of audio easily visible and shareable seemed perfect for that moment.
His team does some A/B testing of different clip formats and styles and share their resultson their blog.
Perhaps unsurprisingly for in-house research, the results come back pretty positive.
In some of the tests, video has outperformed static images by five times, Wellington said.
We also ran a survey asking users to report how much Headliner videos have increased their listenership.
This is why video clips are necessary, Wellington argued.
As a medium, podcasting is at a disadvantage on social media, he said.
He recommends trying lots of different clip styles and formats to see what works for your audience.
Even if the clips did well on social, the click through to the actual piece was tiny.
Im a big fan of repurposing as a way of reaching as many people as possible.
I use audiograms to create a kind of trailer for each individual episode, he said.
The idea is that if more people see it, more people will listen.
They can make you look more professional as a part of a cohesive social media strategy.
After all, sometimes the best podcast marketing tool is making a really good episode in the first place.
Another Local-National Bundle to Watch
Heres a technical experiment that caught my attention recently.
The spots were short and punchy, typically clocking in at around a minute or so.
Past projects have included efforts around virtual reality, augmented reality, and artificially intelligent automation.
How do we make that more accessible?
This isnt the first presidential cycle in which Heliograf was used to automate the Posts local race coverage.
The actual deployment of those audio updates depended on a mix of new and old technology.
Theres a ton of service (and entrepreneurial!)
potential in this lane.
But that might have to wait.
It might be enough to greatly expand the program.
I want to put this everywhere, she said.
