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Microsoft believes it has that service in Xbox Game Pass.
Game Pass first launched on June 1, 2017, and it has expanded dramatically in the intervening years.
And now come the new consoles.
Few things make this clearer than the Xbox Series X|Ss complete lack of new games exclusive to both consoles.
Price is the elephant in the room this console generation.
And heres the unusual wrinkle: Microsoft is acknowledging this.
But its also a tacit agreement to continue supporting the last generation of Xbox for the foreseeable future.
And, if youre looking to save some cash, well, thats what the Series S is for.
This brings us back to Game Pass, and the most aggressive stratagem it has for enticing new customers.
For the most part, it works.
Yet it gets troubling when I extend my view beyond my own personal convenience.
(Similarly, Spotify has reshaped audience expectations for music anddeveloped a reputationfor shortchanging artists.)
