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The ad currently has over 6 million views on YouTube and over 2 million viewson Twitter.

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It is with heavy hearts that we confirm that Mr. Peanut has died at 104.

In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most.

kindly pay your respects with#RIPeanutpic.twitter.com/VFnEFod4Zp

As with anyviral Brand Twitter campaign, reactions were mixed.

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Mr. Peanut, youre gone too soon.

rip to a true ally

Mr. Peanut died of auto erotic asphyxiation.

He lived by the nut, he died by the nut.

When Iron Man died, we saw an incredible reaction on Twitter and on social media.

Its such a strange phenomenon, he said.

Peanuts funeral during the third quarter.

The show, and the funeral, will apparently go on.

Hello world, Im happy to be back!

Now what should I do next?

Tell me in the replies and Ill make a run at do them in real time!

And yes… suggestions that are a little nutty are ok.https://t.co/UWFWzPURht

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