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The hat never comes back down to Earth.
As the number of parody videos increased on YouTube and Vine, so did Shmurdas popularity.
He was bringing a raw energy that had been lacking in New York hip-hop at the time.
Harlem gave us theHarlem Shake(long before Baauer), theChicken Noodle Soup, and theAunt Jackie.
These aredances that make up the fabric of New York hip-hop.Brooklyn was due.
Milly Rock showed early signs it could become a worthy successor to Hot Nigga.
There used to be 60 people standing around just recording.
Im like, Huh?
They started sending me the vids in my DMs on Instagram.
Like, Look, look, look!
Everybody throwing you up.
So Im like, Word?
This might be global right here.
I would make a bunch of songs but never think about radio spins.
2 Milly was taking off.
Theres no exact science to getting a dance to spread quickly.
The Milly Rock was popularized among friends before word of mouth pushed it further.
But thats exactly what happened to 2 Milly.
He became a slow-burning sensation and people really started to pay attention in 2015.
The Milly Rock was the dance craze everyone wanted to do.
It was already becoming a thing.
Parental advisories didnt matter at this point.
50 onBillboardsHot R&B/Hip-Hop Songsin February 2016.
Lil Mama paid homage to the dance in herSausagevideo.
By 2017, Playboi Carti came along and turned 2 Milly into a household name.
(Theres even a cameo by Russell Horning, a.k.a.
Copyright Office before he could file.
2 Milly attempted to register Milly Rock twice (the U.S.
He was eventually forced todrop the lawsuit.
Black creatives created and popularized these dances but never monetized them.
Imagine the money people are spending on these Emotes being shared with the artists that made them.
Milly Rock is around forever, Rosenberg says.
