Save this article to read it later.
Find this story in your accountsSaved for Latersection.
Frankly, the question was never an if, but a when and a how.
If Im not mistaken, its connectedto this storythat she did back in December 2016.
The Improvement Associationis scheduled to debut on April 13.
The Timesposted a traileron its site.
Big fan of Chace over here, so Im excited for this.
me), made for a fabulous pairing.
In other words, its basicallyLongform, but about the twilight of your existence.
I think thatll be out within a few weeks.
Im very sorry to hear that Jason Smith, CEO of Starburns Audio,died unexpectedly last Friday.
The first has to do with opportunity.
those who already work within audio publishers).
Which brings us back to Edit Mode.
(I should say: This isnt the only editor training program thats popping up right now.
Speaking of which, the program is built around two main components.
We believe people are ready.
They just havent been given the chance yet.
Applications for Edit Mode are open until April 2, and the program starts on June 5.
I ask Stults if this is a marketing tactic to drive traffic to the site.
I wish I could say thats what it was!
laughs Stults, who admits that this was never actually the point.
Whats more, I didnt feel compelled to linger on the site.
It was enough to seeBon Jovis bizarre interior decorating choices, then move on.
(Its also, obviously, easy enough tojust Google these thingsand never touch the site at all.)
Considering the fairly minimal interaction withrealtor.comitself, let me remind you of the fundamental purpose of branded podcasts.
Its advertising, but theoretically softer (and maybe more consensual?).
Once someone wants your money, the fantasy no longer exists in your head.
OnHouse Party, the middlemen the hosts have the opposite effect.
I can confirm this: Its what overwhelmingly comes up when searching for real-estate-related shows.)
The show isnt even, in the immediate sense, to drive sales or deals.
Its not an earnest effort to sell those homes; its just for fun.
Were here, honestly, for entertainment, Stults says of the podcast specifically.
Were trying to be for everybody.
And for everybody it is.
It doesnt matter if a house being discussedbelongs to Shaqor is the worst house on the street.
Real estate is just a stage; the story is yours.
(When asked if she missed politics, she replied: Definitely, especially this last year.
It was, uh, a big one.)
Hot Pod:How has the past year affected your workload?
Caroline Edwards:Its been interesting.
I was busier this past year than Ive ever been in the podcast space.
I think that happened for a few reasons.
There was also just more demand for content.
Sure, there was some dip with listening at the outset, but things eventually leveled out.
So it became apparent that this was a space where people could still make money.
Did you find yourself packaging different kinds of projects than before?
We saw some changes in how people want to spend their listening time.
HP:So, scams and cons, things like that?
Non-violent, true crime investigative stories, basically.
Ive sold two other ones that should be announced in the next couple of weeks.
People seem to still be interested in intriguing investigative stuff, but theyre a little less enthusiastic about violence.
Another genre thats been interesting is self-help, which has been really popular.
How do I be a good spouse or parent?
How do I deal with all the anxiety over whats going on in the pandemic?
That show blew up, its been charting pretty well, and the numbers have been growing steadily.
So Ive found myself getting more requests for that kind of thing.
Theres also been a greater look towards comedy, which is an area Ive always been excited about.
I think thats going to be really successful one day.
Edwards:Its certainly become more robust.
Theyve mostly come through referral, which is really nice.
Working with people who are native to podcasting has been great because they fully understand the space.
They know its a full-time job.
Gone are the days where the podcast was just a side hustle.
In that instance, the work is to help find them a place where they can get that.
And of course, I also work with podcast production companies.
If it could be a television project, we have a TV department, and so on.
The idea is to help create all these small businesses around the same creator.
When you work with someone for the first time, how do you set expectations?
Edwards:Its always a long conversation, and of course, its important to be honest.
The reality is, podcasting is still the Wild West in many ways, right?
Sometimes its luck, sometimes whats going on in the world changes, and sometimes nothing happens.
Its not unlike the same pathway as doing a television show, right?
Its not easy, and its a very saturated market.
Edwards:Well, simply the fact that a lot of people dont know what agents do.
One thing Ive found thats been pretty interesting is that theres also some distrust of agents in this community.
Ive had some introductions where people are like, Oh, I dont know about this.
A lot of it, I think, is about understanding that its a relationship.
Not all agents are for everyone.
Its a very personal thing, having someone help grow your business.
HP:Where would you say that distrust comes from?
Edwards:I think a couple of places.
So theres this feeling of like, Im going to have to give up something?
Thats probably pretty scary, and by the way, I completely understand that.
Then theres also… Im sure youve seen Entourage.
HP:Finally, what do you think youre going to focus on over the next year?
Another focus I have is on the international marketplace.
Im certain well see it grow.
I think Spanish-speaking countries could get really interesting, too.
The international front is probably going to happen sooner than some people might think.
And finally, Im still very interested in scripted comedy stuff, which I mentioned earlier.
