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That said, there has been enough recent movement that suggests Apple is seriously consideringsomethingwith respect to podcasts.
But even that comparison comes with caveats.
Neither has Apple, for that matter.
Consider Apples other media businesses that deal in original content.
That example is somewhat fraught.
And insofar as Apple Music might be a potential model, it makes for a fairly thin comparison.
Some of them are already with Spotify.
Im not saying that Apple shouldnt do this.
Lets be real who am I to say anything about a trillion-dollar corporationhoused in a spaceship?
I am but a humble blog boy.
Because that scenario has a very high likelihood of ending badly for everybody in podcasting.
It makes sense that you should definitely try something.
I just dont think it makes for a paid podcast service to be that thing.
It should be visible on the platform sometime today.
I asked the rep if they had anything to offer about The Informations report.
They decline to comment.
Currents Tyler Falkhas the report on this.
Pour one out for WNYCsTrump Inc, whichends its run this weekas the Trump presidency comes to a close.
This is also presumably the end of the Trump podcast era… maybe?
From Reuters: Chinas Tencent buys audiobook platform Lazy Audio for $417 million.
Lazy Audio also distributes podcasts and radio shows in addition to audiobooks.
But she was also left with another question: Is Pro Tools even worth it in the first place?
Pro Tools, an audio-editing software, is used ubiquitously in podcasting.
As you might notice, both Salt and CUNY are institutions that teach audio reporting.
Meanwhile,Avid the parent company of Pro Tools markets Pro Tools as music software.
Back in 2015, the how-to blogOSTrainingtried to draw attention to this split.
Otherwise, the program is one thing: Overkill.
No one was the wiser or cared.
Considering the evident capabilities of other programs, Guerin wondered if Pro Tools was worth learning.
And, more importantly, was it worth paying for?
Costing anywhere from $300 to $420 annually, Pro Tools aint cheap.
(According toAvids site, the $360 plan is most popular, charging users $29.99 monthly.)
Its a literal key to the community and will cost you another $49.
But it offers this absolute, 100-percent open door to anyone who knows how to use it.
On a technical level, Bernhard points out, Pro Tools also just offers more possibility.
I didnt expect that the innocent question of How do I learn Pro Tools for free?
would launch this whole debate about whether or not Pro Tools is necessary, she said.
Pushkin has a history of playing around with what it means to be an audio publisher.
But the team has also consistently expressed a deep interest in further blurring the lines between the two formats.
In any case,Hasta la Vista, Americaisnt even Supporting Casts first case of supporting direct audiobooks sales.
(Something, of course, you cant do when selling audiobooks through Audible.)
Fain, of course, reiterates a diplomatic bigger picture when I posed the question.
We think about it as building the biggest pie possible, she said.
In tomorrowsServant of Pod…Willa Paskin of SlatesDecoder Ringis on the show this week.
Anyway, come for the blue food, stay for the talk on the recent Jane Fonda two-parter.
Share, leave a review, so on.
Quick … Bites?
Vox Quick Hitspartly comes out of the companys experience developing a Google Assistant-oriented projectthat was released last summer.
Im tempted to suspect there are other, more subtle managerial functions to creatingVox Quick Hits.
you’re able to findVox Quick Hitshere.
Tangentially…While were on the subject of Vox Media, a quick thought.
Well see if this approach works.
This also makes me think it could be interesting to build a whole interview show around a constant interviewee.
Okay wow thats so stupid, sorry, lets move on.
Meanwhile, in Sweden…Its been a curious week for the aspiring all-consuming audio platform.
For close observers of podcasting, the profile is distinct for two things.
In the larger picture of how tech companies like to be seen, thats generally a win.
On Friday, though, Spotify was met with another flavor of headlines.
Citi ultimately downgraded its assessment of Spotifys stock, moving from neutral to sell.
(Spotifys narrative would take another hit on Friday afternoonwith the news about Apples possible subscription podcast service.)
A few things here.
