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Such box-office overperformance is particularly notable in light ofShang-Chis pile-on of filmic firsts.
And right now word of mouth is more important than its ever been.
The Delta variant is still out there.
There is still a little bit of hesitancy on the part of audiences.
That was happening a lot on this film.
Right now, studios are experimenting so they have all the necessary data to make decisions in the future.
But what I thinkShang-Chidemonstrates is that communal moviegoing for an event title is still meaningful.
Because their only option is to see it on the big screen with an audience.
