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You may have seen theSuper Bowl ad(remember football, from the Before Times?
What is Quibi?
Its a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your cell phone.
Its available for download in the Apple App Store and the Google Play Store.
And its pronounced kwib-ee, if youre wondering.
Whos behind it?
What kinds of shows will be on it?
Were trying things in a lot of different spaces.
How will shows be organized and how often will episodes be released?
Right now, Quibi is dividing its content into three major buckets.
A new one will be released, on average, every two weeks.
among the outlets offering daily pop culture and lifestyle stories.
Are Quibi shows basically just movies, but told in shorter chunks?
But Katzenberg prefers to think of Quibi as something in the middle between film and TV.
Will Quibi shows have multiple seasons?
Or will they be self-contained pieces of entertainment, like feature films?
And others have the opportunity to have ongoing, continuing seasons [or] … a sequel.
How much Quibi programming will there be?
During its first year, Quibi has said it plans to roll out about 7,000 pieces of content.
How much will it cost?
There are two tiers of service, similar to how Hulu operates.
Dont want any ads at all?
Itll cost you $8 per month.
Can I get Quibi for free?
Quibi will give a free three-month trial to anyone who signs up for the service in April.
How will watching a show on Quibi be different than seeing something on YouTube or Snapchat?
you’re able to toggle back and forth to either of those literally instantly.
Will any of the programs be interactive, likeNetflixsBandersnatch?
What if I want to watch Quibi on my computer or my big-screen TV?
Youre out of luck at least if you want to do so via an official Quibi app.
Were a start-up, Katzenberg explains.
Who is Quibis target audience?
Our bulls-eye is a 25-to-35-year-old, multicultural, diverse millennial audience.
How much is Quibi spending to get off the ground?
Our content budget from now through the first year from launch is $1.1 billion, Katzenberg tells Vulture.
Not every show will cost the same, of course.
Katzenberg says the most expensive shows on the service will cost $100,000 per minute.
How is Quibi getting major studios, writers, and directors to make shows for them?
(Quibi will continue to stream its version of programming even after it loses exclusivity.)
This deal structure is far different from how most big platforms operate today.
