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This is a story about coupons.

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That choice the freeze-frame that segues into a flashback is a pretty predictable one.

There are some effective bits here and there.

Then Connie realizes that companies routinely send coupons for free products to people who write complaint letters.

But it doesnt evoke them effectively enough nor does it solidly establish its own attitude.

they seem like rubes who are out of their depth.

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