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Our aim is to be one of the biggest streaming services there is, he says.

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Broadcast TV, cable TV, YouTube, Netflix [they offer] something for everyone.

(Amazon is going the same route by closing in on a deal for Thursday Night Football rights.)

Paramount+ is aiming to offer the deepest, broadest offering of unscripted reality-TV-show content of any general entertainment streamer.

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(The animated kiddieTrekseriesProdigywill now beam over to Paramount+ rather than debut on Nickelodeon.)

We are going to be more selective about how we license.

Well stay in the licensing game … but Paramount+ is a much broader service than CBS All Access was.

Ryan points to a classic Nickelodeon show as an example.

My kids have become massiveiCarlyfans, and thats because its on the homepage of Netflix, he says.

And were now bringing theiCarlyreboot to Paramount+.

(The company has already done something similar to sell Showtime to Pluto viewers.)

Were going to want you to be able to enjoy them within one experience, Ryan says.

Not everyone is convinced the more conservative ViacomCBS game plan will work.

Or they believe that ViacomCBS just doesnt have the firepower to compete with bigger conglomerates.

The other secret weapon Paramount+ has may be Ryan himself.

But now that he is in place, Ryan brings a much-needed entrepreneurial energy to the ViacomCBS effort.

Theres been a lot to work through, Ryan admits.

The alignment and the support for what were doing is tremendous, Ryan says.

The ambition that we have here I think is really, really significant ambition.

Thats what energizes me every day.

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