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The latest to do so?
And his nonmusic passion?
It isnt a fragrance, or a memoir, or making a feature-lengthkung-fu film.
Its … global, multilingual, creative media solutions.
Thats the chic, serifed promise behind Lamars latest project, founding an at-service company called pgLang.
https://t.co/IucgqwEiG0pic.twitter.com/VFk7glme1N
See, its not an ad-service company.
It reads:
pgLang is multilingual.
Stories that speak to many nations, many races, and many ages.
We are creators pgLang.
Did you get through all that?
Welcome back from that walk through the Silicon Valley of the shadow of death.
Like Willem Dafoe staring into the titularLighthouse,it seems to open up their minds to … something.
Images of the past, NOW, and future.
Men with eyes for heads fighting.
Bored teens on phones in a school bus that transforms into a party bus.
A plastic bag blowing on the beach.
The voice-over says: When you identify with something youre not, it always leads to suffering and unhappiness.
Florence Welch contributed to the end-credits music.
Lamar added, Selfless.
At the bottom of the website, you’re able to buy a cream-colored hoodie for $100.
