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Money and fame, by any means necessary, has always been Kim Kardashian Wests aim.

Cory Arcangel’s /roʊˈdeɪoʊ/ Let’s Play: HOLLYWOOD at Greene Naftali.

But Kim can never really outgrow some of the ventures that got her there.

Among her iconic lowbrow mid-career ventures: the smartphone gameKim Kardashian: Hollywood.

In real life, the game did actually make Kim a solid chunk of change.

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And in a way, this is exactly how the game was always meant to be played.

Arcangel is known for his technological interventions that wink at the absurdity of the digital age.

A decade later, Arcangels more recent algorithm-oriented work feels like a natural successor to his other video-game interventions.

In that sense its like having an animal in a work or a performance in the gallery.

(The sounds were designed by Daniel Lopatin, who performs under the name Oneohtrix Point Never.)

Often, the bot would be prompted to watch a free ad to gain stars.

/rodeo/ Lets Play: HOLLYWOODcertainly says a lot about the specific nature of Kardashians fame.

Kim herself has not broken through in the same way.

As much as the joke is on Kim, the piece wouldnt work without her.

It had neither the drive nor the ability to do so.

The jokes on her, but its also on us.

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