Save this article to read it later.
Find this story in your accountsSaved for Latersection.
(Local versions like Brazils will still take place, in some cases tied to the global festival.)
It will almost certainly share some DNA with D23, the Mouse Houses12-year-old fan convention.
Since 2009, Disney has been using D23 to debut footage and trailers from upcoming film and TV projects.
To be sure, the parallel between broadcast premiere week and the three aforementioned events isnt exact.
And I think thats particularly true for both Netflix and Disney+ this fall, though for slightly different reasons.
In the case of Netflix, the fourth quarter should mark the end of the streamers COVID-causedprogramming drought.
(Plus, a key part of the streamers appeal is its massive library of classic Disney titles.)
and producing all those trailers and teases.
Social-media channels will light up with reactions, prompting millions of video views and raising awareness of titles.
But from a marketing point of view, these mega-events seem like no-brainers.
And sources not associated with Sony have told me his stewardship of the show during COVID was admirable.
But Richards is hardly some sort of savant or savior.
Ive read spin from his camp that the franchises were tired or fading before he showed up.
Richards may have madeTPIRandDealbetter, but neither was on the verge of cancellation.
Keeping Richards in the House that Alex (andArt) Built seems like an invitation to continued turbulence.
If so, Joe Biden would have never made it past the 2020 Democratic primaries.
Execs at the studio are just going to have to decide how much they care about bad optics.
I just happen to think they put their faith in the wrong person.
