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We want to say thank you, an April 2Instagram postfrom Draper James read.

During quarantine, we see you working harder than ever to educate our children.
To show our gratitude, Draper James would like to give teachers a free dress.
Just one problem: According to the New YorkTimes, the brand only had 250 dresses to give.
We were really overwhelmed.
It was way more volume than the company had ever seen.
We expected the single-digit thousands.
But the backlash was nonetheless swift.
As oneTwitter userpointed out, Draper James dresses fell outside her budget even at 20 to 30 percent off.
Anotheraccusedthe brand of preying on educators to build its email list by misleading us with a gimmick.