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Beyoncesreinvented Ivy Parkcollection had its prelaunch today, after months of waiting for the brand to bounce back.

In November of 2018, Beyonce bought Ivy Park out from its co-owner, Philip Green.
She announced plans to switch to collaborating with Adidas back in April.
And now the fateful day is among us.
And by lucky we meanverylucky, like a child of destiny lucky.
Others said that they never received a notification for when the launch began.
WHERE IS THE NOTIFICATION?!?!
@adidasoriginals#IvyParkXAdidas
The fact the#IvyParkXAdidaspromo just disappeared from this app!
Its no trunk full of shoes, but its still a gift.