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More than once during its nearly 50-year history, HBO has pushed forward TVs evolution.
It pioneered the use of satellites to deliver TV programming when it became a national service in 1975.
And on the programming front, HBO has transformed the mediumagainandagainandagain(and afew moretimesin between).
Theyll just automatically be considered HBO Max customers.
From a marketing perspective, this is potentially a big deal.
That shouldnt be an issue for HBO Max.
They hadnt even started production yet; they were in pre-production and ready to roll, he says.
(I refuse to use the hashtag.)
How big a deal was this within the WarnerMedia empire?
[pause] I havent even heard of that.
Youre being snarky now, arent you?No, I kid.
That thing is … that thing has taken on a mythology of its own.
I cant even touch it.
I cant even touch it.
So, Im going to pretend were not even possibly talking about it.
Less than 48 hours later, Snyder tweeted out the news of his return toJustice League.
Disneys New Streaming Exec
Theres a new big cheese overseeing the Mouse Houses streaming kingdom.
Campbell got the gig following the sudden exit of former D-T-C chief Kevin Mayer, whosheaded to TikTok.
Usually when corporate execs score such a big win, they get promoted.
Instead, the man who helped build Disney+ and helped integrate Hulu into Disney is gone.
Campbell doesnt come from the world of production, either.
Her roots are inlocal TV managementand, more recently, theme parks.
Yes,The Mandalorianwas a breakout smash, and thats huge.
But theres little indication that any of the services other original offerings have broken out with audiences.
Stellar marketing and acquisitions can only carry Disney+ so far.
It needs great content, and more of it, to continue to grow.
Figuring out the best way to expand that programming pipeline will be one of Campbells first big tasks.
About 2 million users already have access to it; more will follow in the coming weeks.
That interface was definitely pretty to look at, what with the dramatic art used to highlight titles.
That creates the potential for frustration, which is the last thing any streamer wants to do.
Dont @ me.)
Thats not a dealbreaker, but its suboptimal.
Still, its a good thing Hulu keeps tinkering.
Want to Stream Something Different?
This week, picks for theater lovers, indie-movie fans, and folks looking for Latinx content.
Check out a clip from her chat with Cher above.
Parting Shot
Everyone talks about HBO viewers like theyre rich librarians.
HBO viewers do not just watch HBO.
They also watchThe Bachelor.
HBO Max original content chief Sarah Aubrey, talking toFinancial Timesabout worries that Max might dilute the HBO brand.
