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It didnt take long for Netflixs unscripted chief Brandon Riegg to bringThe Circleto America.
(They now collectively boast over 1.5 million followers on the platform.)
DocuseriesCheer,which premiered last month, has become a legit cultural phenom.
Yet Riegg says his division is still in its infancy.
Part of the goal is, were trying to provide something for everyone, Riegg says.
And unscripted is probably the broadest content genre thats out there, right?
Its everything from game shows to docuseries to these big competition formats.
Were working hard to get all of that covered and do the best shows in those various categories.
Its not that one way is better than the other, he says.
Its more about customizing it, depending on the show.
All this trial and error inevitably leads to some failures, even if Netflix execs rarely use the F-word.
Its really not a question of what has or hasnt worked, he says.
Were still working on making sure that we cover all the different categories.
Its a different viewing habit compared to what Netflix members usually expect from us as an on-demand service.
As for whats next for Netflix unscripted, the overarching theme will continue to be … more.
There is no reason to do so creatively or financially, one top unscripted producer says.
Is that going to be true in unscripted?
At Netflix, Im not sure anyone is sure of the model for success.
Whats unique in this space is, every season ofBig BrotherorSurvivororAmericas Got Talent, its like a new start.
