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The year is 2020.
By October of 2020, that company which is Quibi, of course is reportedly dead.
Quibi legitimately had a lot of things going for it.
More importantly for digital content, Quibis talent also included a roster of funny, smart comedians.
All told, the ratio of good-to-bad original content wasntthatdifferent from other newly launched streaming outlets.
It had an ungodly amount of investor money behind it.
Quibi was meant to be a mobile-native streaming platform, and that fundamental idea is not bonkers.
Quibi could have filled that fairly obvious gap.
Or did Quibi kill Quibi?
I think its likely that 2020 killed Quibi much faster than it otherwise wouldve died.
Theyre both not wrong that this year made for some exceptionally difficult circumstances.
It wouldve helped greatly if any of the shows had been significantly more appealing or popular.
Quibi was a video outlet for your phone that forgot what a phone isfor: communicating with other people.
I will always think some version of Quibi couldve worked.
But with none of those boxes checked, theres just no way Quibi could have ever made it.
It is a relief, though.
If nothing else, Quibis collapse proves that a few things still make sense.
A scant few months after its launch, Quibi is shutting down.
Some things work out exactly the way you expect.
