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Marvel is the most obvious, early, and egregious offender of the Too Much Metaverse problem.
Theres not just one Loki, and theres not just one version of events.
But Marvel isalso, more obnoxiously, a metaverse.
But its a little like the multiverse idea.
Its not limited to format, either.
Film characters show up on the Marvel TV shows and vice versa.
Everything is always a part of everything else, and nothing ever ends.
but its also the broader ideology and marketing strategy of even having a fictional metaverse.
Once the audience comes onboard, you never give them an off ramp.
(Applebees has a newMetaverse Meal!)
Its a model that trades the high-reward but high-risk craft of fictional invention for the safety of fictional familiarity.
Or not really, not in the same way.
Characters die, but the stories do not.
ButMatrixs wariness of that idea is unusual, as is its explicit teasing about the underlying corporate-profit goals.
The corporate-marketing advantage of this is painfully simple.
The too-muchness of the metaverse makes everything seem cheaper.
